Crack Off-Campus Case Study
Career learning platform with Next.js, Node/Express, React Native, Razorpay, Twilio, Nodemailer, SEO, and Play Store traction.
Problem
Students needed a structured platform for preparation content, mobile access, payments, and notifications.
Business Goal
Launch a cross-platform career preparation product that monetizes through Razorpay subscriptions, acquires users organically through SEO, and retains them via push notifications and mobile access.
Technical Challenge
Building a unified content platform across web (Next.js SSR for SEO) and mobile (React Native for engagement) with shared API, payment webhooks, and notification infrastructure that could scale from zero to thousands of daily active students.
Architecture and Tech Stack
Timeline: 8 weeks · Team: 3 engineers
What Natanyx Built
Natanyx built the web platform, mobile app, payment flow, notification integrations, and SEO-ready content architecture.
Results and Metrics
SEO growth and Play Store traction after launch. The project created a clearer operating model, reduced avoidable manual effort, and gave the team a product foundation that could keep evolving.
Lessons Learned
SEO-first web architecture drives organic acquisition that compounds. Shared API between web and mobile reduces maintenance cost by half. Payment webhook reliability is critical for subscription businesses.
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